March Eventful Inbox: Email Spring Fever
Spring has sprung... Though it really started springing in January with early spring catalog previews. The fever pitch (or shall I say "spring fever" pitch) truly started to bubble up after Valentine's...
View ArticleApril Eventful Inbox: Summer Emails Start Sizzling
Spring promotions have peaked and summer is burning up the inbox! There aren't many major holidays to hang your promotional hat on until Memorial Day so how are marketers going to keep the inbox...
View ArticleEventful Inbox: Loyalty, Launches, an Apology + Everything Else
Sorry... I dozed off for a moment... The inbox has been a bit of a snooze-fest lately. Few brands have been pushing creative or promotional boundaries during the past month. This month, rather than...
View ArticleEventful Inbox: Email Design Dos and Don'ts
Beauty is in the eye of the beholder. In this case, the beholder is your email subscriber. You're lucky to get a second or more of your subscriber's attention once they open. Your emails have to be...
View ArticleEventful Inbox: Animation, Ornaments and 3D Emails... Oh My!
It's July and we all know what that means, right? Christmas is here! No, I'm not just talking about "Christmas in July" promotions, but actual full-fledged holiday shopping emails. While I'm at it,...
View ArticleEventful Inbox: August
Confession: My clicking has been slacking. Yes, it's true. I have been actively opening each of the 6,000 or so emails I receive each month but, due to a busy summer, I have not been clicking as...
View ArticleEventful Inbox: Animated Emails and Subscriber Expectations
It's September and many retailers will be kicking off holiday 2013 soon. By now, your holiday promotions are probably locked down and photo assets are being finalized. As you are bringing everything...
View ArticleEventful Inbox: Site Launch Announcements & Clunky Animation
Site Launch Announcement EmailsMany brands are launching newly designed sites before the holiday rush. While there are many technological advancements under the hood for many of these sites, the...
View ArticleEventful Inbox: Dedicated to the Email Oldies
Dusting off Old Email TacticsResponsive design, advanced segmentation, automated programs, subscriber profiling.... Marketers can do some rather nifty things these days. Back in the day when we had to...
View Article2013 Holiday Lookbook Series: Week 1
Welcome to the 2013 Holiday Email Lookbook series! Throughout the next four weeks, I will bring you the best, brightest, and sometimes bizarre emails that I have seen during the previous week. You will...
View ArticleLive Blog: Black Friday Email Marketing Trends
Are you ready for one of the busiest shopping days of the year? Join me and get all of the data you need for Black Friday 2013 as it happens! I will be right here in this post live blogging hourly...
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2013 Holiday Lookbook Series: Week 2
The second volume of the 2013 Holiday Lookbook four-part series has arrived featuring 20 winners and losers of the Thanksgiving, Black Friday and Cyber Monday weekend. See how retailers spoke to...
View Article2013 Holiday Lookbook Series: Week 3
The third volume of the 2013 Holiday Lookbook four-part series has arrived packed with 24 email examples showing how retailers are switching their post-Thanksgiving, Black Friday and Cyber Monday...
View Article2013 Holiday Lookbook Series: Week 4
Thanksgiving, Black Friday and Cyber Monday have come and gone and shipping deadlines are quickly approaching though there is still time to ship. This period between the appointment shopping days is...
View ArticleEventful Inbox: Expanding Engagement
January is typically not the most dynamic month for email marketing. Post-holiday fatigue can lead many retailers to slip back into a comfortable routine. This month's Eventful Inbox post will focus...
View ArticleEventful Inbox: Just the Fax... and Rant-Worthy Emails
Clever can be cute and sometimes clever can fail. In this month's edition of the Eventful Inbox, I'm showing you how retailers made quirky work and how others should have worked harder.read more
View ArticleMarch Eventful Inbox: Email Spring Fever
Spring has sprung in the inbox! Take a look at an email marketing evaluation by Bronto Manager of Marketing Research, Jim Davidson, as he distills the influx of spring emails, product review requests...
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